Jackie Parry – author


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Many Indie authors, including me, are looking for the best place to market books. Sadly, there is no ‘one-place’ solution. There is, though, many months of trial and error to find out what works for you best.

You need to take into account:SAMSUNG

  • Your audience
  • Your budget
  • Your time
  • The genre
  • Price

After launching my second book, I went on a marketing frenzy. Although I became a bit burnt out with interviews, pictures, blogs, negotiating, promotions, profiles etc, it was worth it. But I couldn’t maintain that level energy on one thing – after all, I am an author, I need to write!

Now I continue to chip away, here and there, with blogs and promotions to keep the marketing simmering. So I am always pleased to find a new, different and interesting place to promote books and hopefully make some sales.

Opportunity One
Noel and I are in France. We live on a Dutch barge, which we are currently renovating. Noel needed a visa. It was all rather fraught (see details here), however, he needed health insurance from the UK. We found a great company that provides very reasonable quotes and even translated the documentation into French! When I thanked the health insurance company, I told them I was writing a blog about our experience, and mentioning them.

New Promotion/Possible Sales – One
A few days ago, I emailed the blog link to the health insurance company. They shared my website with the entire office, friends and family and told everyone that, for a last minute Christmas present, my book is ideal!

I am often up at all hours, thinking, writing, marketing...

I am often up at all hours, thinking, writing, marketing…

Opportunity Two
A fellow author (ex-army) asked me to contribute a short piece to their Service Military on-line magazine in Cyprus. I could write about ‘anything’ I wanted, (which was harder than I imagined!). I wrote about how I don’t like New Year Resolution lists, but I like looking back at achievements. I talked about how I do like goals and that I remember this phrase to help me out, “If you want something you’ve never had, you’ve got to do something you’ve never done!” This little yarn, led nicely into me talking about my next writing project and my current book that has recently been released.

New Promotion/Possible Sales – Two
The equivalent to a full page advertisement in a magazine, going out to thousands of (UK) people in another country, in other words, a whole new market to promote my book to!

Results?
I did notice a few sales just after I received the insurance email! The ‘short-article’ results will be early next year. Every sale counts.
But it’s the long term results that I am after too. The ‘word’ slowly rolling-out as far and as wide as possible…. someone….somewhere…saying…  “Have you read Of Foreign Build – From Corporate Girl To Sea-Gypsy Woman? – it’s a great story.”

And you…?
What neat and unusual ways have you promoted your book?SAMSUNG


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Top Book Marketing Sites

… And, what really goes on…..

I’ve had a lot of writing/publishing help and advice over the years (thanks Rachel Amphlett). Recently I’ve been asked to provide a copy of some notes that I scribbled. They are a brief detail of my process, as an Indie Author.

Coupled with reading a disheartening quote this week, ‘The book market is awash now anyone can publish, and most of those are misses…’ (Well, it went something like that). I am compelled to write this blog about what I love doing.

It maybe so, that many books are misses, and some authors may not put the time, effort, money, love and soul into their book – but I can’t imagine why you’d write something and not give it your all. Many authors lose a little of themselves in each book. Writing and publishing a book is not for wimps!

I am often up at all hours, thinking, writing, marketing...

I am often up at all hours, thinking, writing, marketing…

I also read another quote, which went along the lines of, ‘When you view an artist’s work, you are not just viewing a picture you are viewing their life, their dreams, their soul.’ It is the same for author’s, in fact, anyone creative.

I have so many ideas, voices, characters, and stories in my head, it is a relief to get them out! So, for me, the ‘writing’ part is relatively easy… compared with what follows.

  • Months and months of editing
  • Months and months of reading
  • Months and months of researching
  • Asking friends to be my Beta readers to help with the next level
  • Re-writing their comments where necessary
  • Employing a good editor and taking their comments on board
  • Re-writing where necessary
  • Reading again
  • Checking again
  • Reading again
  • Checking again

Don’t let any of these short bullet points fool you – it is hard work, it is a slog, it’s a marathon.

Add to this:

  • Marketing
  • Marketing
  • Marketing
  • And then some more

And then:

Working with a printing & distributing company to reach that marvellous, unbelievable day when you hold your very own book. (Then, you read it, check it, make amendments and ensure it is perfect!)

Then, the real marketing starts!….

I make time to write anywhere/anytime!

I make time to write anywhere/anytime!

Launching

At last, you are ready to launch and my goodness you’d better be brave; the time has come to put YOU on show. While terrifically exciting, it is extremely terrifying too.

But to get back to my point; Authors work hard, they help each other, they support, they learn they share. What you pay for a book is significantly minuscule compared to the blood, sweat, tears and time that has been poured into those pages (literally!).

Your choice as a reader is incredible. But if a book doesn’t ‘fit’ you, it doesn’t mean that it isn’t loved by someone else – even if it is ‘just’ the author…

DSC_0402

That great day! Take care – it becomes addictive!

More information:

Editing Process: Beta Readers

Distribution (paperback): Lightning Source

Professional editing: Narrative Ink Editing

My books: Look up the top and click on ‘our books

Marketing opportunities (I have used some of these);

Ebooks Soda

Books Go Social

Author Page – Amazon

Cover Wars – this is driving traffic to my website – you can vote for Of Foreign Build until 16th Nov!

Author Shout

Authors Den

Book Goodies

Book Buzz

Choosy Book Worm

Ebook corner

Good Kindle

GoodReads

Indie Author

The Kindle Book Review

As well as relevant FB groups that you intend to take part in!

Profiles wherever possible

Helping other authors, commenting, sharing what works/does not work


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How a few words change everything

It’s funny when a harmless comment someone makes keeps you awake all night – but more importantly it makes you think.

Let me briefly explain, I’ve embarked on a Cover Wars competition, where my book cover is alongside four other covers and people (hopefully) vote.

I received a message last night saying, “I don’t usually like this sort of voting,” she also said, “I voted as I believe in your work, your journey and your story, usually I feel compelled to vote for a friend rather than on the strength of their work.”

And she is so very right. And, this really made me think.

I am often up at all hours, thinking, writing, marketing...

I am often up at all hours, thinking, writing, marketing…

Today when I posted a reminder to vote (as requested by the FB page admin), I explained WHY I was doing this. I receive help with marketing if my cover wins. Let me tell you, marketing on your own, when you really have no-clue, is tough, very tough.

But, immediately, I received thank-you messages and lovely emails saying that, now, it all makes more sense.

The problem I have is that, I KNOW in my mind what is happening and I merrily assume everyone else does! (Just ask my husband!)

So, to explain. I’m not egotistical by nature, but the truth is, for a day or two I did become a little narcissistic! However, with this comment and a bit of thought (at 2 am!) – I realised I am quite happy if you don’t want to vote or if you click on the link and prefer another cover – fair dos and all that. The other Authors have worked just as hard!

But what I am, is an author that is alone. I write, I edit, I publish and I market. I have lovely support from friends and family (and a paid editor) but what I don’t have is a team of publishers and marketers…. it is all little ole’ me.

In beautiful locations the work doesn't stop!

In beautiful locations the work doesn’t stop!

I do this ‘stuff’ to help let people know that there is a book out there they may want to read. I am never going to be rich doing this – but maybe I can give someone a little enjoyment and perhaps cover my costs one day.