Jackie Parry – author


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My Success at 99 cent / 99 pence Promotion

A few people have asked how I made my promotion a success.

Success
Firstly, I want to define success.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Magic answer/Over Night Success!
There is no magic answer. I continue to enjoy a good average of sales each day that I am happy with (more would always be nice, of course).
What works for me may not work for you. My three books are non-fiction. One ‘text’ book and two memoirs.
I spent twelve years as a freelance journalist for international sailing magazines before I published my first book, that’s not an over-night success! That first book was about my sailing adventures, and I received many (great) reviews in top selling sailing magazines in the Australia, America, and Europe.

Promotion
The biggest question seems to be, ‘Who did you promote through?’ But that isn’t the entire answer, not by a long shot.

But let’s get that out of the way first.

I used the following paid services:

Each element contributed to the sales, but I do have to say that the day I was with ENT there was a significant spike on the sales chart.

Unpaid marketing
When I promoted Of Foreign Build at 99 cents / pence in March I went berserk. I paid for a lot of advertising and ran myself ragged. It worked, but it wasn’t enjoyable.

This time I paid for far less, did far less, and achieved the same results.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

My theory
It’s not just about the promotion.

  • Every single chance I have of putting a profile up on a site (free), listing my books on a site (free), an interview, an article, a mention – anything. I do it.
  • I never stop marketing, I try to do one thing a day, above and beyond tweeting and FB.
  • I help others where I can and receive reciprocal help in sharing, RTing etc.
  • I’ve joined relevant groups on FB, for example, We Love Memoirs and BooksGoSocial Authors group
  • I write two blogs a week, on two different platforms Jackie Parry Author and Noel and Jackie’s Journeys
  • The slightest mention of my books or my profile anywhere could mean another sale, that sale could lead to more – I never miss an opportunity.

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Extra help
A couple of days ago I received a fantastic review in a Caribbean sailing magazine, I knew nothing about it, but it made my day, “…this is the best cruising book I’ve read. The author is a real firecracker….. I believe she has captured the essence of cruising…. I predict this author will be the next big thing.”

What else….? The trouble is…
We all know that you have to write a good book, have a great cover and back cover blurb. But even that is not enough. I know of many books that are a thoroughly entertaining and satisfying read, which are not gaining the sales they deserve.
I feel like it is all coming to a head. Now, it is so easy to publish a book some people are just chucking them out – I’ve read a few of those too.
I am not saying I know it all or that I have the best books… my years of freelance writing has certainly helped me, but I have a horrid feeling people are fed up with the deluge of ‘quickie’ books. I think the reader is going to choose, more and more, the ‘known’ author – and that’s my goal.

Image courtesy of Master isolated images at FreeDigitalPhotos.net

Image courtesy of Master isolated images at FreeDigitalPhotos.net

What next?
I do contemplate offering a free book, but I am still not convinced. If we don’t value our work how can others? That said, perhaps when I have launched my ninth or tenth book, my first may become free…. we shall see.
One author told me recently, ‘I can’t even give it away!’ And that’s from a highly respected, professional author with many delectable books available – that made me sit up straight!
For me, I’ve just increased the price of my first ebook Cruiser’s AA (Accumulated Acumen) from $3.99 to $4.99 (it’s a large text book) and I may decrease the price of my most recent, A Standard Journey – 5 horses, 2 people, and 1 tent from 3.99 to $2.99 (Amazon’s recommendation).

What I know
What I know is that I don’t know enough. The more I learn the more I realise how little I know. Every day I read articles on writing and marketing. I don’t have time to do that, but I make time for what is important. I have to keep learning to have a chance.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Long-term
I often work fifteen hours a day writing and marketing (as well as being a full-time traveller, and maintain a boat, and run other businesses) – which is still a lot, but much less than I was doing before. My main goal is to produce more quality books.

I hope that has helped. Through trial and error I have whittled down my marketing strategy to what I consider good enough – for now.

Have you found a marketing strategy that works for you?

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An Exhilarating Tale For 99 cents / 99 pence

Let me transport you into the Australian bush….OLYMPUS DIGITAL CAMERA

There’s only Noel and I and five huge horses!….. We did have a tent too!

Here’s our story of our adopted horses, trail riding for three months without support and a woman who questions her life while she falls in love with horses all over again.

50% of profits of this book will be donated to *horse charities

NO – YOU don’t pay more. I donate to charity from my earnings!

Get wrapped up in this thrilling ride – I’ll take care of the donations

OLYMPUS DIGITAL CAMERA

Here’s what’s being said already:

‘To enjoy this thoroughly, all you need to know about horses is that the head’s the front and the tail’s the back.’

‘For me, this is a book about journeys: why we do them; with whom; how they challenge and change us; why they are so difficult to end.’

‘Even the chapter headings are well-written – eg “Bucking and Farting” and “Here’s My Heart.”’

‘It has some very moving moments of unexpected kindness – human and equine – that stayed with me after I’d finished the book.”

“Heartily recommended”

“A story that will resonate with any animal lover, any adventurer, and anyone

who enjoys reading about ordinary peopleSAMSUNG achieving truly extraordinary things.”

Meet the stars!

The paperback book contains colour pictures and links into another world, but here’s the full photo album here: https://jackieparry.com/photo-album/ – meet the real stars of the story.

Please share – together let’s make a difference!

* Currently, supporting SPPHA – Standard Pleasure and Performance Horses Association and Redwings Horse Sanctuary 

MORE CHARITY ORGANISATIONS WILL BE DONATED TO AS BOOKS SALES CONTINUE


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Hot Spring Deal – Virtual Travel & Adventure for 99 cents / 99 pence!

I’m rich – that’s what people think.

While I may not be driving a Rolls Royce (yet), I am enjoying best-seller rankings with my recently published book – “Of Foreign Build – From Corporate Girl to Sea-Gypsy Woman”.

Reality
Few authors make ‘good’ money – that’s the reality. For me, my sales graph provides great pleasure as it snakes across the page continually placing “Of Foreign Build” in the top ten rankings (and often at No. 1). Yes, I am quietly satisfied with my achievements. The reviews say it all.

“Resolute” “Stimulating” ”Rousing” “Moving” “Unconventional”

An orangutan 'moment' in Borneo

An orangutan ‘moment’ in Borneo

Marketing can be just as hard as writing a book!
If people don’t know that your book exists, they aren’t going to buy it! This has become the little mantra in my head that keeps me going. Marketing costs money and time – lots and lots and lots of time!

FREE!
‘Give your book away for free’ is the advice these days. I am uncomfortable with this for several reasons:
1) How many other industries do people slog away for years and produce a product that people expect you to give them?
2) My work has value!

We experienced the world

We experienced the world

I won’t disregard all my options, maybe by my twentieth book I’ll consider a freebie to the masses. I have held (and will hold) many giveaway competitions, but they’ve all been within my control – so far. Keep an eye on my website and sign up here to be the first to know about freebies.

Promotions are important
I do understand that due to the vast choice readers have, it’s important to promote, and I am really excited about this promotion!

We made beautiful friends

We made beautiful friendships

My Promotion
This week (7th March – 14th March) I am reducing the Kindle version of “Of Foreign Build” to 99 cents/pence (for the UK and USA).

mock cover book image

That’s just 99 cents or pence for over 400 pages of:

  • Adventure
  • Fear
  • Love
  • Storms
  • Pirates
  • Finding out why my husband worked in a brothel!
  • Whale-smash!
  • Abduction
  • Redemption…
    … a nine-year odyssey

Experience the world right now from the eyes of a corporate girl that morphed into a sea-gypsy woman!

All for 99 cents / pence. Not convinced yet? Read an excerpt here.


** New Release ** May 2015 *** A Standard Journey ***

**5 horses, 2 people and a tent **

50% of proceeds going to help rescue more horses! Details here.



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99 cents today!

Of Foreign Build is for sale for just 99 cents for 24 hours!

Just think about how many Christmas presents you can buy with $10!

Click HERE to read the 5 star reviews

Click HERE to read more details

Click HERE to order (or other places to order HERE)

Click HERE to see the AUTHOR IN HER PJs!

9780987551542-Rev7_FrontCover for Danielle and marketing REDUCED

oh – and have a go at winning $400 Amazon vouchers HERE