Jackie Parry – author

My Success at 99 cent / 99 pence Promotion

7 Comments

A few people have asked how I made my promotion a success.

Success
Firstly, I want to define success.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Magic answer/Over Night Success!
There is no magic answer. I continue to enjoy a good average of sales each day that I am happy with (more would always be nice, of course).
What works for me may not work for you. My three books are non-fiction. One ‘text’ book and two memoirs.
I spent twelve years as a freelance journalist for international sailing magazines before I published my first book, that’s not an over-night success! That first book was about my sailing adventures, and I received many (great) reviews in top selling sailing magazines in the Australia, America, and Europe.

Promotion
The biggest question seems to be, ‘Who did you promote through?’ But that isn’t the entire answer, not by a long shot.

But let’s get that out of the way first.

I used the following paid services:

Each element contributed to the sales, but I do have to say that the day I was with ENT there was a significant spike on the sales chart.

Unpaid marketing
When I promoted Of Foreign Build at 99 cents / pence in March I went berserk. I paid for a lot of advertising and ran myself ragged. It worked, but it wasn’t enjoyable.

This time I paid for far less, did far less, and achieved the same results.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

My theory
It’s not just about the promotion.

  • Every single chance I have of putting a profile up on a site (free), listing my books on a site (free), an interview, an article, a mention – anything. I do it.
  • I never stop marketing, I try to do one thing a day, above and beyond tweeting and FB.
  • I help others where I can and receive reciprocal help in sharing, RTing etc.
  • I’ve joined relevant groups on FB, for example, We Love Memoirs and BooksGoSocial Authors group
  • I write two blogs a week, on two different platforms Jackie Parry Author and Noel and Jackie’s Journeys
  • The slightest mention of my books or my profile anywhere could mean another sale, that sale could lead to more – I never miss an opportunity.

DSC_0402

Extra help
A couple of days ago I received a fantastic review in a Caribbean sailing magazine, I knew nothing about it, but it made my day, “…this is the best cruising book I’ve read. The author is a real firecracker….. I believe she has captured the essence of cruising…. I predict this author will be the next big thing.”

What else….? The trouble is…
We all know that you have to write a good book, have a great cover and back cover blurb. But even that is not enough. I know of many books that are a thoroughly entertaining and satisfying read, which are not gaining the sales they deserve.
I feel like it is all coming to a head. Now, it is so easy to publish a book some people are just chucking them out – I’ve read a few of those too.
I am not saying I know it all or that I have the best books… my years of freelance writing has certainly helped me, but I have a horrid feeling people are fed up with the deluge of ‘quickie’ books. I think the reader is going to choose, more and more, the ‘known’ author – and that’s my goal.

Image courtesy of Master isolated images at FreeDigitalPhotos.net

Image courtesy of Master isolated images at FreeDigitalPhotos.net

What next?
I do contemplate offering a free book, but I am still not convinced. If we don’t value our work how can others? That said, perhaps when I have launched my ninth or tenth book, my first may become free…. we shall see.
One author told me recently, ‘I can’t even give it away!’ And that’s from a highly respected, professional author with many delectable books available – that made me sit up straight!
For me, I’ve just increased the price of my first ebook Cruiser’s AA (Accumulated Acumen) from $3.99 to $4.99 (it’s a large text book) and I may decrease the price of my most recent, A Standard Journey – 5 horses, 2 people, and 1 tent from 3.99 to $2.99 (Amazon’s recommendation).

What I know
What I know is that I don’t know enough. The more I learn the more I realise how little I know. Every day I read articles on writing and marketing. I don’t have time to do that, but I make time for what is important. I have to keep learning to have a chance.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Long-term
I often work fifteen hours a day writing and marketing (as well as being a full-time traveller, and maintain a boat, and run other businesses) – which is still a lot, but much less than I was doing before. My main goal is to produce more quality books.

I hope that has helped. Through trial and error I have whittled down my marketing strategy to what I consider good enough – for now.

Have you found a marketing strategy that works for you?

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Author: jackieandnoel

Author and Traveller

7 thoughts on “My Success at 99 cent / 99 pence Promotion

  1. Thank you so much for sharing this, Jackie! It takes away some of my confusion about marketing 🙂

    Like

    • You are welcome! I am so pleased it helped a bit. It IS such a confusing world, so much advice, some works/some doesn’t…. I can only say what has worked/is working for me. I do a fair bit less than I used to, but I still do a lot. I am sure the goalposts will all change again next month!

      Liked by 1 person

  2. Excellent information. This is also very motivating.

    Liked by 1 person

  3. Great post! Marketing is always a tricky one.

    Like

  4. Thank you for sharing your advices.
    There`s another service for ebook promotion.
    Books Butterfly does $0.99 book and free book promotions to email lists of 125,000+ email subscribers. We have 128,888+ daily active readers. We offer a prorated refund in case a promotion does not hit the specified targets. We’d really appreciate it if you’d add our site to your lists of useful resources.

    Our Page for Paid Book Promotions
    http://www.booksbutterfly.com/order/paidbookslots/?tag=op250_blogs_2_jackieparry

    Our Page for Free Book Promotions http://www.booksbutterfly.com/order/?tag=op250_free_blogs_2_jackieparry

    Where we promote: http://www.booksbutterfly.com/order/wherepromote/?tag=op250_jackieparry

    Like

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